Within just a 10‑minute drive, the site is supported by approximately 168,000 residents and nearly 60,000 housing units, with a median disposable income of about $61,000, creating a deep customer base with solid spending power for both daily-needs and destination concepts. This trade area also includes more than 2,700 businesses and a workforce concentrated in health care, education, retail, and services, driving strong daytime population and recurring traffic past the site.